We’re living in a digital age, which means sometime, somewhere you are probably going to visit a website owned or operated by Bright Health. Just so you know, when you visit one of our websites we do keep and maintain some of your information as part of our everyday business. The kind of information we keep depends on how you use our websites. We want you to rest assured that we respect your privacy, so we have laid out below the types of information we collect and the ways we use it. This policy refers only to the information collected and maintained from Bright Health’s Websites.
The health-related information and resources on our websites are made available to you for informational purposes only. We’re here to help you get medical advice, not to give it, so none of the information you receive from us should be considered a substitute for professional medical care. Nothing on any of our websites is intended to be used for medical diagnosis or treatment. Be smart and always seek the advice of your health care provider before beginning any new treatment or if you have any questions regarding a medical condition. If you are ill or need immediate medical care, please contact your health care provider or, in an emergency, call 911 or go to the nearest emergency room.
The Types of Information We Collect
Bright Health collects personally identifiable and non-personally identifiable information through your online interactions with our websites. Personally identifiable information is collected from information you provide to us voluntarily and may include, without limitation, your first and last name, address, telephone number, date of birth, user name, gender, credit or debit card number, or other payment method.
The non-personally identifiable information that Bright Health collects about you is aggregated or otherwise does not link to personal contact information, and may include, without limitation, your Internet Protocol (“IP”) address, Collection Technology information (as described below), the pages you request, type of device you use, the operating system you use, the type and version of browser you use, your activities while visiting our websites and the content you access or view when using them, the time of your visit, the pages you visit and the time spent, your general geographic location such as the city from which your device is connecting to the Internet, information regarding the websites you visit prior to and after visiting our websites, and information regarding your age, gender, and interests.
How We Collect Information
Bright Health may collect personally identifiable information that you voluntarily provide to us through your online interactions, such as:
- Signing up for an email newsletter through our websites;
- Registering/signing up for classes, meetings, or other events;
- Filling out an online form on one of our websites to request information;
- Contacting Bright Health customer service or support, or providing feedback to Bright Health; and
- Creating an online account.
Bright Health may use this information to send you marketing communications of benefit to you. If you do not want to receive communication that is not related to your health plan participation, you may opt out.
Bright Health may collect non-personally identifiable information through your accessing, using, and browsing of our Websites, and other online interactions with Bright Health and our Websites, in a variety of ways, such as:
- server log files, which automatically record certain non-personally identifiable information on server logs;
- cookies, web beacons, pixels, gifs, tags, and other technologies that collect information in similar ways (“Collection Technology”), which may store a piece of data on your browser or device, or may identify, compile, aggregate and/or collect information through other means;
- other information that you voluntarily provide, if the portion of such information that personally identifies you or any other user is removed; and
- Google Analytics, a web analytics service provided by Google, Inc., as described below.
When you visit our websites, your browser or device may be exposed to Collection Technology which may be stored on your browser or device. You may delete and/or refuse the use of certain Collection Technology by selecting the appropriate settings on your browser. You may use our websites even if you choose to refuse or delete such Collection Technology; however, please note this may affect your ability to use the full functionality of the Websites.
Our websites may use the “Demographics and Interest Reporting” feature of Google Analytics to analyze information regarding the interests and demographics of users of our websites. You can opt-out of being tracked by Google Analytics in the future by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser at http://tools.google.com/dlpage/gaoptout?hl=en.
How We Use Information We Collect
Bright Health may use your personally identifiable information to provide you with access to your online account; improve your Web experience; complete your registration to participate in classes, meetings, or other events; administer surveys; send you newsletters or information or contact you via e-mail, postal mail, or telephone about your request for information, our services, offers, and news that may be of interest to you, and participation in classes, meetings, or other events; respond to your communications; communicate with you about our services; provide you with customer service and support; and attend to tasks relating to your transactions with Bright Health.
Bright Health may use your non-personally identifiable information in many ways, including, without limitation, to administer and improve our websites; analyze website trends and how our websites are used; improve navigation of our websites; analyze the performance of our websites and diagnose problems; and improve the products and services we offer.
Disclosures to Third Parties
Protection of Personally Identifiable Information
We take our responsibility to protect your information very seriously. Bright Health stores information using industry standard, reasonable, and technically feasible physical, technical, and administrative safeguards against foreseeable risks, such as unauthorized access. Please be aware that our websites and data storage are run on software, hardware, and networks, any component of which may, from time to time, require maintenance or experience problems or breaches of security beyond Bright Health’s control. Bright Health is not responsible for the acts and omissions of any third parties.
Bright Health cannot guarantee the security of the information on and sent from our websites. No transmission of data over the Internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Bright Health to intercept or access transmissions or private communications unlawfully. While we strive to protect your personally identifiable information, Bright Health cannot ensure or warrant the security of any information you transmit to us over the Internet. Any such transmission is done at your own risk.
Retention of Information Collected
Bright Health will keep data collected long enough to achieve the specified objective for which the data was collected, and as required for state and federal accountability.
Members Under 14 Years of Age
Bright Health often covers minor dependents. Should a child under the age of 14 wish to use a service or feature available through a Bright Health Website that requires registration (e.g., Bright Health’s Members Portal) their parent or legal guardian must provide online confirmation at the time of registration. Bright Health does not knowingly collect or use any information from children under the age of 14. If we learn that any persons under 14 have provided information about themselves, the information will be deleted.
Protected Health Information
Bright Health’s Notice of Privacy Practices governs how Bright Health may use and disclose your Protected Health Information (PHI). Websites that contain PHI are password protected and require individuals to register and log-in. PHI is protected from unauthorized access by multiple layers of security controls and monitoring.
Direct Access to Other Sites
Bright Health offers direct links to other websites that are independent of Bright Health’s Websites. Other websites may not follow the same privacy guidelines as Bright Health. We are not responsible for and have no control over the content, acts, or privacy policies of the websites to which Bright Health provides direct links. A link to a website does not constitute an endorsement of that website or the entity that controls the website.
Last updated October 11, 2018